Tipping Cow is launching a social media add campaign to capture its brand identity of offbeat ice cream for offbeat people. This first mini commercial (a mere 7 seconds) was designed for platforms like Reddit and Vine, where you only have a few seconds to get people's attention.
Check it out below!
My Take Away: Have fun with your brand image, and don't try to force anything. If you are an offbeat, creative eccentric, (the description I prefer to use for myself rather than "weirdo,") run with it! Let Your brand be a reflection of yourself, and you'll have a much better time promoting it.
Starting a food business has been exciting, rewarding, stressful, terrifying, and without a doubt the most fun I have ever had. I write here to share with you my struggles and successes in this journey.