I recently participated in the West Parish Church's chocolate fair to support the Re-mission Mission, bringing with me my Dark Chocolate & Sea Salt ice cream. The event was set up in a way in which no one really knew who brought what, and everyone was just enjoying the food and each other's company.
As a budding entrepreneur, this gave me a unique opportunity to hear what people thought of the ice cream without knowing that it's maker was sitting right next to them. It was great, because no one had to lie or sugar-coat anything!
I heard a lot of encouraging things, but honestly my single favorite moment was when a little girl, couldn't have been older than 6, took a bite of the Dark Chocolate & Sea Seat ice cream. Wincing, she spit it out, scrunched up her face, and gasped "It's salty! Why is it so salty?!" I died laughing. It was great.
Kids don't bother with tact, and neither do strangers; and if you can get a kid who is also a stranger to tell you how they feel, it is like a perfect harmony of brutal honesty.
It's not all bad, though; when I got home, I had received an email from a family who had won a raffle of an assortment of Tipping Cow ice creams:
We just love your ice creams!!! One is better than the next!!!!!! We won the raffle at West Parish Church in Andover and just wanted to let you know how great your product is.
Thank you for trying something new. It really works! Who would think Strawberry basil?
How do we buy this stuff?