About a month ago, I posted what I thought were going to be Tipping Cow's "official flavors," writing it on our website, on facebook, on twitter, and frankly onto my own consciousness, solidifying my vision for what I thought that Tipping Cow should be. I was pleased with them, and I stood strongly behind them all, feeling that they represented my best work; they were, after all, the products of months of thought and labor.
For these months, I had been experimenting with flavors and ingredients, playing around with combinations and applications, until I had "settled" on eight flavors that I loved. I had told myself that these were the flavors that I wanted to start with, and to use to build my brand, but I had a lot of trouble shifting my thoughts away from coming up with new ideas. Literally the day after I posted Tipping Cow's flavors, I came up with the idea for a Raspberry Rosemary ice cream, which I was super excited about. I couldn't just shove down a great idea each time it floated to the surface of my mind!
As much as I love and stand behind the flavors that I have under my belt (and I mean that in more ways than one), I know that I can come up with something even better. I've been playing around with browned butter, chai, butter milk, and dark stout, because there are so many fun things to make with all the crazy flavors out there! So my Products page is officially a work in progress, because if I'm doing my job, it will be changing constantly.
My Take Away: Don't get too comfortable and don't get stuck! You can always improve upon your product, and no decision has to be final if you don't want it to be. I wasted a lot of time thinking "Oh, well, I should probably establish these flavors in the market first before I start worrying about any others." But why? Chances are, I'll make something that I like better than a few of these, so why not see if I can?
About This Blog
Starting a food business has been exciting, rewarding, stressful, terrifying, and without a doubt the most fun I have ever had. I write here to share with you my struggles and successes in this journey.
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